About MV. Founded 2026 · Mt. Shasta, CA

We built this company
because we believe AI
should work for everyone —
not just companies
with big budgets.

We grew up in tech, leading engineering at Apple and Netflix. We watched AI transform how those companies operate from the inside. We also watched that transformation stay confined to a very small set of companies. We came home to change that.

The Story

Why we're
doing this.

In 2024 we came home — to Mt. Shasta, where Mira was born and raised, where we built our house and put down real roots after four years traveling this country and falling in love with the communities that make it worth living in.

The businesses here — contractors, law firms, hotels, breweries, accounting practices, outfitters — are run by smart, hardworking people who know their industries inside and out. They don't need another app or a remote agency sending monthly reports from Portland. They need someone who learns AI and software deeply, learns their business specifically, and shows up in person.

That's what we do. Every engagement starts with us coming to you, watching how your team actually works, finding where the opportunities are, and identifying what AI can do for your business in real dollars. We build solutions tailored to your specific workflows. We stand behind our results with measurable outcomes. And we stick around every month to make it better.

We're not a software company. We're not a marketing agency. We're your neighbors, and we're here to make sure the businesses in this corridor have the same tools the big guys have always had.

The Partners

Two people.
Nearly four decades of
enterprise engineering.

Vince Francesi 01 · Vince
Co‐Founder · Engineering

Vince
Francesi

Apple → Netflix → MV.

Vince has nearly three decades in tech, including time as an engineering leader at two of the most demanding technology companies in the world. At Apple, he was a key engineer behind Beats 1, Apple's live global radio station, including the scheduling and broadcast infrastructure that kept it running around the clock.

At Netflix, he led engineering teams responsible for the tools and platforms powering Netflix Original Content — the systems that moved films and shows from script to screen.

Before any of that, Vince ran Illumini, a custom software consultancy that built practical technology for small businesses out of Indiana in the mid‐2000s. That early experience shaped something two decades in Silicon Valley never erased: a genuine belief that small businesses deserve the same caliber of thinking and execution that enterprise companies take for granted.

28y
In Tech
3
Fortune 100 Tenures
49
States by RV
Mira Francesi 02 · Mira
Co‐Founder · Operations

Mira
Francesi

10 yrs · Apple → MV.

Mira grew up in Mt. Shasta and built a career in software engineering that took her to some of the most demanding technical environments in the industry. At Apple, she spent nearly a decade as a frontend developer and tech lead on apple.com — one of the highest‐traffic, most scrutinized websites in the world — before moving into DevOps and release management.

She also co‐founded an internal community at Apple for women and non‐binary engineers, a reflection of her instinct to build things that support the people around her.

At MV., Mira's focus is on the human side of every solution — how it fits into a team's daily workflow, whether it's actually usable by the people it's built for, and whether it holds up over time. Coming home to Mt. Shasta wasn't a compromise — it was the point.

10y
Apple Engineering
∞
Local Roots
1
Community Built
What We Believe

Enterprise process.
Small‐business stakes.
Local accountability.

A short list of operating principles. They aren't aspirations — they're the way every engagement actually runs.

01

Solution‐first, never fear‐first.

We frame what AI enables, not what you'd lose if you ignored it. Confidence without arrogance.

02

Outcome‐led, not capability‐led.

Headlines are revenue, overhead, throughput — not whatever model we used under the hood.

03

Augment, never replace.

AI makes your team more effective. It doesn't get to replace the human touchpoints your customers came for.

04

General at the top, specific in the verticals.

The homepage stays broad. The work stays specific. We don't sell a generic playbook.

05

Show, then ship.

You see exactly how a solution works before anything goes live. Soft roll‐out, then open it up fully.

06

Show up in person.

We come to you. Two hours at your place of business beats two months of remote discovery calls.

Get In Touch

Let's find out what we can do
for your business.

A 15‐minute call to talk about your business and where we might help. If it's a fit, we'll schedule a full on‐site session.

Schedule Your Free Intro Call Send a Message
Or call directly
(530) 206‐8034
Vince answers · Mon–Fri