AI insights for local businesses.
Industry context, practical strategies, and honest takes on what works and what doesn't when AI meets local business.
Does Using AI Hurt the Planet? A Straight Answer
It is a fair question, and it is one we get a lot. You hear that AI is burning through electricity and draining water, and then you hear someone else say it is no big deal, and you are left not knowing who to believe. So here is our honest attempt to put it in perspective.
Let us start with the number that surprises us most. A typical text question to a modern AI model uses somewhere around a third of a watt hour of electricity. Picture that as a 1,000 watt microwave running for one second.
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What a Full Room at the Chamber Luncheon Told Us About AI
We spoke at the Mt. Shasta Chamber of Commerce luncheon about what AI actually means for local businesses — the pace of change, two real...
Custom Software and AI Solutions Have Never Been More Affordable
Five years ago, custom software for a small business meant a six-figure budget and a six-month timeline. The economics of building tailored...
7 Signs Your Business Is Ready for AI
Most business owners are already wondering whether AI makes sense for them. Here are seven signs your business is sitting on untapped...
What AI Actually Does for a Small Business
AI crossed a threshold in late 2025 — from holding conversations to completing real business tasks on its own. For small businesses, that...