AI Solutions
for Real Estate.
Four assistants for the listings you want to be posting more about, the MLS copy you don't have time to perfect, the past clients you need to stay in touch with, and the community content that makes a brokerage stand out.
AI does the work.
Your team approves.
Each assistant works the way a great team member would. It watches for the moments worth acting on — a new listing hitting the MLS, a past client's birthday coming up, a month of community content that needs planning — and gets a head start on the work.
Then it hands the draft back to you. Approve it as‐is, edit it, or skip it. Every piece of work goes through your team before it goes out. Your voice, your relationships, your final call.
And the voice it writes in is yours. Each assistant reads your past MLS descriptions and social posts to build a profile that sounds uniquely like you, never generic. As your team edits and approves drafts, that profile keeps sharpening over time.
Built to take the busywork,
not the relationships.
Listing
Marketing.
Every new listing, price change, and sale deserves to be shared across Facebook and Instagram, with strong photos and a sharp caption. The Listing Marketing Assistant runs the whole campaign for you, every milestone, every time.
- 01 Watches your MLS so you don't have to. The moment a listing is posted to MLS, gets a price change, goes under contract, or sells, the assistant provides your team with a high quality post to review, without anyone telling it to.
- 02 Every format your audience expects. Carousels, Reels, photo posts, and short‐form video, ready to publish. When you want to step up, an upgraded premium video option produces multi‐shot motion video with background music.
- 03 A whole marketing team behind every post. One AI picks the strongest photos. Another writes captions in three angles: lifestyle, neighborhood, features. A third keeps your feed from reading repetitive. A final pass catches Fair Housing language and factual mismatches before anything goes out.
- 04 See what's actually working. After publishing, the assistant tracks the numbers that matter — impressions, reach, likes, comments, shares, saves — so you know which posts move the needle.
MLS
Listing.
Getting a listing live takes time you don't always have, and the description alone can swallow an afternoon. The MLS Listing Assistant writes a strong description for you in minutes, working from the actual photos of the home. When a listing needs the lift, it can also virtually stage empty rooms so they show as well as they should.
- 01 Writes from the actual photos. The assistant reads every listing photo for features, finishes, room types, and lifestyle cues, then writes copy that references what's actually in the home, not just the bullet points on the MLS form.
- 02 Fair Housing built in. Every description is screened for language that could trigger a Fair Housing violation, before it ever leaves the assistant.
- 03 Virtual staging when a listing needs it. After the copy is approved, the assistant picks which rooms to stage and recommends a style.
- 04 Generates social media marketing automatically. The moment you approve the copy, the Listing Marketing Assistant generates a "Coming Soon" sneak‐peek campaign for Instagram and Facebook for you. No extra clicks.
Previous
Client Nurture.
Past clients are your best source of referrals, and the easiest relationships to let slip. The Previous Client Nurture Assistant keeps every one of them close on the moments that matter: birthdays, home anniversaries, regular check‐ins, and home‐value updates, sent as email, SMS, or a real handwritten card. Every note is personalized to that client and routed through your approval queue before it goes out.
- 01 Every past client in one place. Contact info, last transaction, property address, birthday, and free‐form personal notes ("dog named Biscuit, loves hiking"). Add clients one at a time, or bulk import.
- 02 Bring your contacts from anywhere. Upload a contact list from any CRM, however it's formatted. The assistant figures out your columns automatically. No manual cleanup, no spreadsheet wrangling.
- 03 Catches every reason to reach out. Every morning, the assistant scans your roster for upcoming birthdays, home‐purchase anniversaries, clients you haven't talked to in a while, and listings worth a home‐value update, then queues a draft note for your approval.
- 04 Three voices, three channels. Every outreach comes in three voices — professional, friendly, or direct — and three formats: email, SMS, or handwritten card. Pick what fits the client.
- 05 Real handwritten cards, mailed for you. Not an email pretending to be a card — a real, physical card written and mailed through our SimplyNoted integration.
- 06 Gets to know how you write. When you edit a draft before approving, the assistant picks up your phrasing preferences (e.g. "never start with ‘hope you're doing well’") and personal facts about the client. Both shape future notes.
Brokerage
Marketing.
Real estate agents sell more than listings — they boost their local communities. The neighborhoods. The local businesses people love. The events that make a town feel like home. That is what makes a place worth moving to, and what keeps the people already there engaged with you.
The Brokerage Marketing Assistant runs social media campaigns that market your community, events, fundraisers, neighborhoods, local businesses, and staff spotlights. Without the work. It builds month‐by‐month post plans for your approval, then helps your team capture the photos and video with step‐by‐step shot instructions and on‐camera scripts. Amazing social content about your community and brokerage, with minimal effort.
- 01 Approve a month at a time. A full month of posts proposed up front: hook, angle, and post type. Your team reviews and approves the whole month at once.
- 02 A calendar that paces your posts. Posts are automatically scheduled to land when your audience is most engaged, and spaced so your feed never feels noisy. The schedule also coordinates with the Listing Marketing Assistant, so community posts and new listings complement each other instead of competing for attention.
- 03 Build a content library you can reuse. Every photo, clip, and quote your team captures in the field is saved and tagged, so future posts pull from what you've already produced instead of starting from scratch.
- 04 One‐off posts when life happens. Beyond the monthly plan, spin up an individual post on demand, for a last‐minute community event, a market shift, or timely commentary worth jumping on.
Each one helps.
Together, they're the
marketing department your
brokerage is meant to have.
Every assistant is independently billable. Turn on one, or all of them. But when they run together, every listing moves from copy to campaign to follow‐up, past clients stay in regular touch with your team, and your community presence keeps building between listings.
MLS Listing writes the copy.
An agent uploads photos and the basics. The assistant writes Fair Housing‐aware MLS copy, ready for the agent's review and approval.
Listing Marketing takes over.
The marketing assistant picks up that signal, generates a sneak‐peek campaign, and runs the listing's social presence from "Coming Soon" through "Just Sold."
Client Nurture keeps you in touch.
Past clients hear from you on the moments that matter — birthdays, home anniversaries, and home‐value updates — keeping your team in regular touch with the people you've already helped.
Brokerage Marketing fills in between.
When there's no listing to talk about, the brokerage still shows up — community spotlights, local business features, events, and agent stories — so your audience stays engaged between listings, not just during them.
Coming Soon